Customer Retention

Build Relationship With Your Existing Customers

 

  1. Increased revenue
  2. Lower customer acquisition costs
  3. Increased referrals

 

Overview

 

Consider the following facts:

 

  • Acquiring new customers can cost as much as five times more than satisfying and retaining current customers.
  • 2% increase in customer retention has the same effect as decreasing costs by 10%.
  • Reducing your customer defection rate by 5% can increase your profitability by 25% to 125%.
  • Customer profitability tends to increase over the life of a retained customer.

 

 

 

Email Marketing

 

E-mail marketing can benefit small and large organizations alike. Our E-mail marketing services allow you to affordably test E-mail marketing and either supplement your current advertising campaign with another channel (increasing frequency of your message) or advertise to a potentially untapped community of potential clients or consumers of your message (increasing reach)

Here is what we do for you:

 

  • Mailing List Import and Setup: We can extract your customer list and setup a proper email list. This list is always maintained up-to-date as we remove all bounced addresses, invalid emails and unsubscribe requests. This ensures that your email list is always clean and has a high reputation rating.
  • Email Creative Services to Pass Spam Filters: If your HTML emails aren’t designed properly, it will be marked as spam by all major email providers like Gmail, Hotmail and Yahoo. Also, a lot of people check their emails on mobile phones and it’s critical that you ensure it’s readable on smaller screens.
  • Inbox Delivery Management: There is no point sending out emails unless they can reach the inbox of your clients. ISPs keep updating their spam filters and we will help ensure that your email has high delivery rate.
  • Campaign Setup and Broadcast: You need a proper infrastructure to broadcast emails. We can send your email to your own customer database at an agreed upon monthly rate depending on your volume.
  • Campaign Reporting: Upon completion of every campaign we share reports like how many emails were delivered, how many were opened, how many unsubscribed etc. Any outgoing links can be tagged with Google Analytics code to ensure you can track conversions on your website.

 

 

CRM
(Customer Relationship Management)

 

As a business grows, it becomes increasingly difficult to maintain and keep track of your customers through, Marketing , Sales and Support touch point. With our CRM services you can increase your profits by providing a better service to your customers than your competitors.

We can help your company on a broad range of processes that can be managed via a CRM. This can include everything from sales management to marketing automation to customer support and service. We work with a wide range of open source as well as proprietary CRM solutions. Our services run across the system development lifecycle from development, implementation and maintenance to testing, upgrades and managed services. Here is what we can help you with:

 

  • Sales Force Automation: Improve customer interactions and boost revenues with sales management tools for tracking leads from acquisition to closure.
  • Marketing Automation: Make sure the right messages are delivered to the right customers through the right channels. Leverage our solutions for campaign management, list management and lead generation.
  • Customer Support & Services: Improve your customer experience by using our case management, field service management and self-service management solutions.
  • Enterprise Data Management: Enhance customer relationships with a single, accurate and trustworthy version of your data.